Executive Summary

Non-communicable diseases cause the most deaths worldwide. Despite having complex contributing factors, the most common and significant risk factor is also the least complex to reduce: high blood pressure. Admittedly, hypertension is rarely a headline-grabber. But it affects nearly half of U.S. adults and over 1.4 billion people worldwide, with significant racial and economic disparities. Meanwhile, hypertension is relatively easy to diagnose and inexpensive to treat. Even small reductions in blood pressure can translate to significant health gains, offering remarkable cost-to-impact value. This is an urgent and “winnable” challenge. We have proven ways to close gaps in how blood pressure is measured and managed through three simple, evidence-based healthcare provider practices that are adoptable and sustainable in diverse settings. We will scale these effective practices across the U.S. and key global markets, benefiting more than 100 million patients. Improving hypertension control will directly result in millions of longer, healthier lives.