Lone Star Prize

Removing Barriers for Low-Income Texans to Build Wealth

JUST Community

JUST will invest in 20,000 female entrepreneurs to build wealthier, more financially resilient communities across Texas by increasing their ownership opportunities.

Project Factsheet
Two-page overview of proposal
Competition Participation
Lone Star Prize
Economic mobility
Current Work Location(s):
  • Dallas County, Texas, United States
  • Williamson County, Texas, United States
  • Caldwell County, Texas, United States
  • Hays County, Texas, United States
  • Travis County, Texas, United States
  • Hidalgo County, Texas, United States
  • Harris County, Texas, United States
  • El Paso County, Texas, United States
  • Bexar County, Texas, United States
  • Fort Bend County, Texas, United States
Priority Population(s):
  • Women and girls
  • Economically disadvantaged people
  • Self-employed people
Sustainable Development Goals (SDGs):
  • 8. Decent work and economic growth
  • 10. Reduced inequalities

Executive Summary

Even before COVID, 42% of Texans could not afford basic costs of living despite being employed, and the majority (57%) are Latinx and Black households, despite comprising 43% of total households (1). By 2024, Latinx and Black households are projected to own 60-80% less wealth than they did in 1983, with the median Latinx household wealth hitting zero by 2073 and that of Black households hitting zero by 2053 (2).

Today’s reality is a result of three systemic challenges: lack of family wealth, access to credit, and distrust in the system. JUST’s approach repairs and rebuilds consumer trust by unlocking access to build income- and asset-based wealth. We invest in minority entrepreneurs to grow their businesses and access pathways to asset-based wealth building. Within 5 years, JUST will invest in 20,000 female entrepreneurs and help 200 of them purchase homes across Texas’ major metropolitan areas.

Organization Details
Lead Organization

JUST Community

website: https://hellojust.com/en/about-just/
Organization Headquarters
Texas, United States
Organization ID
Annual Operating Budget
$1.0 to 5 Million
Number of Full-time Employees
< 10

Charity, fund, non-governmental organization, religious institution, school, or other entity