100&Change: 2021

Culturally-Appropriate and Effective Substance Abuse Prevention for All Youth

Arizona State University Foundation

ASU will collaborate with communities around the world to prevent youth substance abuse by strengthening capacity to culturally adapt, implement, and disseminate keepin’ it REAL.

Submitted: August 2019
DOWNLOAD: Project Factsheet
Two-page overview of proposal
Competition Participation
100&Change: 2021
Current Work Location(s):
  • Arizona, United States
  • Departamento de Guatemala, Guatemala
  • Departamento de Montevideo, Uruguay
  • Nairobi, Kenya
  • Estado de Jalisco, Mexico
  • Lagos State, Nigeria
  • Gauteng, South Africa
  • Arusha Region, Tanzania
  • São Paulo, Brazil
  • Departamento de Managua, Nicaragua
Priority Population(s):
  • Children and youth
  • People of African descent
  • People of Latin American descent
Sustainable Development Goals (SDGs):
  • 3. Good health and well-being

Executive Summary

Drug abuse and addiction are major global public health challenges. Deaths caused by drug use increased 60% in the past 15 years. While youth in the rich North have access to efficacious substance abuse interventions, most children in the rest of the world do not, and when they do, prevention programs are seldom culturally appropriate or sustainable. Our solution will reach 1.1 million youth, 18,750 teachers, 3,750 schools across 15 countries and will: (1) Engage in an equitable, community-based campaign to adapt, implement, and evaluate keepin’ it REAL (kiR), an efficacious substance abuse prevention program; (2) Enhance community capacity to ensure lasting results of kiR; and (3) Partner with ETR for global product development, dissemination, and adoption of kiR. This initiative will facilitate collaboration between communities with similar needs and challenges and will impact the long-term health of communities in ways that are culturally appropriate, feasible, efficacious, replicable, and sustainable.

Organization Details
Lead Organization

Arizona State University Foundation

website: http://www.asufoundation.org
Organization Headquarters
Arizona, United States
Organization ID
Annual Operating Budget
$10 to $49 Million
Number of Full-time Employees
50 to 99

Charity, fund, non-governmental organization, religious institution, school, or other entity